Frutinova — Fruit Snack Brand Identity

Frutinova is a fruit-based snack brand focused on making healthy eating fun, fresh, and accessible. We created a mascot-led brand identity featuring Kavi, a friendly girl-next-door who makes the brand approachable yet professional. Designed for children (through their parents), teenagers, and working professionals, the visual identity strikes a careful balance—playful enough to feel engaging, but refined enough to avoid looking overly vibrant or childish.